Is your approach to networking strategic?

In today’s job market, networking is a non-negotiable strategy. Research consistently shows that most job opportunities come through networking, and more so third-degree connections, not job boards. That means the key to uncovering roles, especially the ones that never get advertised, will lie in expanding your reach beyond your immediate circle. To do this effectively, you need a strategic, blended approach that leverages multiple channels and relationship types.

Start with a plan and mix up 1:1 conversations with former colleagues, mentors, and peers with a targeted outreach to recruiters and talent specialists. Make a habit of attending industry events, both in-person and online. Use platforms like LinkedIn not just to scroll and “Like”, but to actively engage with and comment, share relevant content and make new connections.

Avoid relying on the same small group of contacts. Continuously broaden your network by connecting with new people and rekindling older relationships such as previous work colleagues. When reaching out to people you have not spoken to in a while, keep your message succinct, warm and genuine. And when approaching someone new, whether at an event or via LinkedIn, try to lead with curiosity and have a clear and engaging reason for connecting. The secret is consistency and authenticity. Be visible, be helpful, and stay top of mind. The more genuine connections you build, the more opportunities you will unlock. Leverage your first-degree connections to access their wider network, and remember that networking is reciprocal, make sure you ask who they would like to meet in your network as well.

I see it all too often … people wait until they need a job to start networking. The most successful job seekers are those who invest in consistently building genuine relationships over time. The good news is that people are often more willing to help than you think. Focus on sharing insights, exchanging knowledge, and staying connected. Do not ask them for a job. When you approach networking this way, it becomes a rewarding and energising part of your career growth, not just a last-minute scramble when an opportunity arises.